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About Graham Robertson: The reason why I started Beloved Brands Inc. is to help brands realize their full potential value by generating more love for the brand. I have a reputation as someone who can find growth where others can’t, whether that’s on a turnaround, re-positioning, new launch or a sustaining high growth. My promise to you is that I will get your brand and your team in a better position for future growth.
The most beloved brands are based on an idea worth loving. These brands generate power by tightly connecting the brand with consumers through a relevant brand promise, making the right strategic choices, telling the story of the brand, bringing a freshness of innovation as well as creating experiences that over-delivers the brand promise. The power can then be leveraged to drive strong growth and profits. The formula is simple: Beloved = Power = Growth = Profit